International partnership
Partner with Europe’s leading badminton nation
Denmark Open reaches 270 million TV households in China alone, and from 2027 it is one of only five Super 1000 tournaments in the world. Partner with the tournament, the national teams, or both.
together we create winners – a winning collab
3rd
Most watched sport in Denmark
Source: Badminton Denmark
635,000+
Followers across our platforms
Source: Badminton Denmark
709M+
Global badminton fanbase (2022)
Source: Badminton Denmark
Super 1000
Denmark Open from 2027 – one of the five biggest tournaments in the world
Source: BWF
Where Denmark Open is seen
Seen across Asia
The top markets for Denmark Open on TV, by homes reached and by hours broadcast. Badminton is the sport in these countries, and Denmark Open is where their stars come to play.
Top 3 markets by household reach
Top 3 markets by broadcast hours
The world’s second-oldest badminton tournament.
Founded in 1936 – and a Super 1000 tournament from 2027.
Ways to partner
Denmark Open and the national teams
Denmark Open
BWF World Tour, Super 1000 from 2027. Your brand on court, on screen and with the fans.
Court and TV rightsA-boards, floor ads and title or presenting rights.
HospitalityVIP and Business Lounge for your clients, next to the world’s best players.
Fan ZoneActivations and sampling where the fans gather.National teams & coaches
Your brand on the kit, and the players and coaches in your marketing.
National teamEurope’s most successful badminton nation.
Youth teamsU15, U17 and U19.
Senior+ and paraOur Senior+ and para national teams.
CoachesThe Danish way of training, known worldwide.What you get
From logo to real business
Every international partnership is tailored to your goals. These are the building blocks we put together for you.
Branding & TV
- TV A-boards and TV setup
- Venue decoration and setup
- Floor ads, press walls, umpire chairs and prize ceremonies
- Title and presenting sponsorships
- Line judge, umpire and volunteer clothing
National team
- National team clothing and playing jersey
- Coaches, players and the national team in your marketing
- Use of official logos
Hospitality & network
- Hospitality at top Danish and selected international events
- Professional networking with decision-makers
- Badminton & Business at Denmark Open
Fans & B2C
- Fan engagement at live events
- B2C marketing and sampling
- Invitations, roll-ups and autograph cards
Let’s build your partnership
Tell us what you want to achieve, and we’ll put together a proposal that fits.
International & strategic sales
Jesper Larsen
Partner & Sales Manager
A Danish company? See Nationale partnerskaber (in Danish) →