Part of the BWF World Tour
Denmark Open
Supporting badminton excellence and tradition. Bring your brand to an international audience – with players and fans from across Asia and Europe.
270M
TV households reached in China alone
Source: Badminton Denmark
339h
Of TV coverage in Indonesia alone
Source: Badminton Denmark
Super 1000
From 2027 – one of the five biggest tournaments in the world
Source: BWF
Since 1936
The world’s second-oldest badminton tournament
Source: Badminton Denmark
From exposure to engagement
Fan Zone, VIP Lounge and Business Lounge
Fan Zone
Where we meet the fans: a meeting point before, between and after the matches, with activities, competitions, entertainment, merchandise and partner activations.
VIP Lounge
Experiences and relationships: hospitality, food and networking – with branding, product integration and special experiences for your clients and partners.
Business Lounge
Where badminton meets business: a B2B platform with networking, business events, talks and meetings.
Why Denmark Open?
Benefit from
Media exposure
Brand visibility to a targeted audience through global and national coverage.
Badminton & Business
Take part in business initiatives built around the tournament.
Networking
Connect with senior industry professionals during the week.
Side events
Help a wide, inclusive festival of side tournaments and international events succeed.
A festival for players of all levels, ages and genders
Three side events – three audiences
VICTOR Denmark Senior
Badminton for life. Danish and international senior players come together.
VICTOR Denmark Junior
Tomorrow’s stars are already playing today – strong young Danish and international players, and the breadth of Danish badminton.
VICTOR Denmark School – Cool Sport
When children become part of the experience: a school day of movement, community and experiences – with the chance to run activities directly with the children.
One event. One partnership. Many encounters.
Visibility, digital platforms, content, competitions, sampling, product integration, hospitality and networking – at VICTOR Denmark Open.
One partnership – many audiences
Who will you meet?
Ready to join us?
Tell us what you want to achieve, and we’ll put together a proposal that fits.
International & strategic sales
Jesper Larsen
Partner & Sales Manager
A Danish company? See Nationale partnerskaber (in Danish) →